Chirp: Goals and Expectations

Wednesday, April 14, 2010

What I want to see is a mutual recognition of self-interest and codependence between Twitter and its third party developers, and a better understanding of what both sides need to do to make the most of that relationship.

Twitter, Facebook and Viral Traffic

Wednesday, April 7, 2010

Whether you believe Twitter brought 30.5%, 32% or 45% of didtheypasshealthcarereform.com’s traffic, the conclusion remains the same: not only did Twitter win the battle of relative numbers; Twitter drove more total traffic to the site than Facebook did.

The Follower Myth

Monday, February 1, 2010

There is a widely held belief that you can tell how interesting a Twitter user is by the number of followers that he or she has. This is a flawed line of thinking.